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Operators look for more from Enterprise small cells

9th June 2014

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Research shows coverage and capacity alone is not enough

Other services important to mass market penetration

London, June 9:  Independent research commissioned by ip.access – the leading specialist manufacturer and supplier of small cell solutions – has shown that simply providing traditional coverage and capacity solutions alone are no longer the only keys to wide scale Enterprise deployments of small cell technology.

In a Maravedis-Rethink survey of 20 tier one mobile network operators, all of whom were intending to deploy small cells before 2017, only one fifth said that coverage and capacity alone were sufficient reasons to drive Enterprise small cell deployment.  Meanwhile some 70 per cent of operators worldwide wanted to see additional benefits as part of any deployment.

The research also covered the views of 20 organizations considering new technologies for retail or banking premises, two key target markets for operator-provided Enterprise small cells.

Here the survey highlighted some common ground between operator-thinking and that of their target customers – but also at least one significant disconnect.

When looking at the additional services that could be deployed using small cell solutions both operator and enterprise respondents highlighted location and presence-based services coupled with targeted marketing and advertising.  Both groups also strongly highlighted security and authentication benefits.

Especially revealing however was the feedback from the Enterprise customers, in the retail and banking sectors, that the ability to connect mobile subscriber data to their existing big-data analytics systems was the second most important objective.  This was noticeably higher than the operators ranked big-data system harmonisation at present.

Caroline Gabriel, who led the research at Rethink said: “There is a definite and significant value-added opportunity here for operators who can react first and fastest to understand the key drivers within their target Enterprise customers and offer small cell solutions that can underpin presence-based marketing and big data analytics.  It is largely untapped territory and is ripe for exploitation.

“What’s more,” she added, “small cells have some significant advantages over other potential solutions – such as Wi-Fi and beacon technology – as they are able to pick up information from the SIM card which adds greater security in areas such as authentication.”

Simon Brown, CEO of ip.access added:  “We commissioned this research to independently test our thinking and approach to the marketplace.  It’s revealed many things we now know will be important, and also provided us with further valuable insights we will take into our product development and marketing.

“One thing is clear,” he added.  “The moves we have made to develop a specialist, stand-alone presenceCell, and to bring our experience from the security world into play alongside some big-data analytics capability looks to have strong resonance with the target market.  All of which means we have the solution for operators that want to move now.”

Ends

Note to editors:

A copy of the Research Paper is available here.


About Maravedis-Rethink Research

Maravedis-Rethink Research is a premier global provider of market intelligence and advisory services focusing on 4G and mobile cloud technologies, regulation and markets.

Its flagship research offering is the RAN Service, which tracks the top 100 global 4G operators, providing data and in-depth analysis of their access network technology strategies, capex plans and business models. Maravedis-Rethink has particular expertise in small cells, Cloud-RAN and HetNet models.

Other services monitor backhaul, spectrum policies and core network trends, tracking and forecasting market sizes, regulators’ and operators’ plans; and technology trends.

Archive Press Releases

2018

2017

20th November 2017
ip.access deploys PRESENCE™ solution with O2 UK for cellular micro-proximity customer analytics

31st July 2017
ip.access passes two million shipments of residential 3G small cells

14th July 2017
ip.access and Quortus enable Pentonet’s revolutionary subscription service

11th July 2017
ip.access re-affirms commitment to quality

31st May 2017
ip.access wins best business case at Small Cell Forum Awards

18th May 2017
ip.access advocates infrastructure and spectrum sharing at Small Cells World Summit

17th May 2017
Viper2020 Cloud Managed Small Cell platform - Support for 5G Services, First Responders and Neutral Host Networks with Presence™

13th April 2017
ip.access and AeroMobile celebrate in-flight mobile phone connectivity milestone

2nd March 2017
ip.access launches flexible radio platform as carrier-proven alternative to SDR

22nd February 2017
ip.access to develop next generation IoT small cells on the path to 5G in collaboration with Intel

21st February 2017
Multi-carrier small cells slash deployment costs of in-building coverage by 80%

17th February 2017
ip.access increases support for Neutral Host Multi-Operator deployments with a range of new access points

7th February 2017
New Market Opportunities with Intelligent Access and IoT for the New Communications Era

31st January 2017
ip.access enhances T-Mobile’s retail-based customer analytics with PRESENCE™

25th January 2017
ip.access enters into strategic partnership with Inovvo to enhance Presence offering

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

29th November 2007
ip.access femtocell scores victory at World Communication Awards

17th October 2007
ip.access celebrates success at Leading Lights awards

9th October 2007
ip.access seeks quadruple glory

1st October 2007
ip.access takes its place in the Top 100 UK Technology Companies

18th September 2007
ip.access and Orascom aim to improve mobile access for 56 million people

6th July 2007
ip.access joins board of the femto forum - a new body to promote femtocell standardisation and deployment

2nd July 2007
ip.access participates in SoftBank femtocell proof of concept

20th June 2007
3G Home Femtocells Will Deliver Better Value For Mobile Data Users and Drive Fixed Mobile Substitution Predicts Leading Developer ip.access

18th June 2007
ip.access CTO Nick Johnson To Address CommunicAsia 2007 Summit on "Femtocells for Pure Cellular Fixed Mobile Convergence"

29th March 2007
ADC Partners with ip.access To Deliver a GSM/EDGE Portfolio that Extends to Rural Communities and Other Hard to Reach Areas

29th March 2007
ip.access and Tatara Systems Focus on SIP/IMS Femtocell Architecture Development

14th February 2007
Sonus Networks And ip.access Partner To Drive Fixed/Mobile Convergence Forward

14th February 2007
ip.access’ Oyster 3G is 2007’s best radio access product

13th February 2007
ip.access delivers pearl with Oyster 3G™ launch

12th February 2007
ip.access and Thomson Collaborate to Deliver Integrated 3G Femtocell Gateway Platform

12th February 2007
ip.access announces successful further funding round

6th February 2007
ip.access establishes a key partnership with Alcatel-Lucent GSM Product Line

17th January 2007
ip.access shortlisted for Global Mobile Award alongside Nokia and Cisco

2006

20th December 2006
NexWave Technologies and ip.access team up to distribute picocell technologies throughout Asia Pacific

7th December 2006
ip.access GSM picocells deployed by new UK spectrum licensee FMS

11th October 2006
T-Mobile strengthens its GSM network in Europe with ip.access picocells

25th September 2006
ip.access selects picoChip technology for 3G femtocell development

5th September 2006
ip.access launches femto3G™ to revolutionise 3G services in the home

14th June 2006
ip.access and HECL to cover India with nanoBTS picocells

13th June 2006
TeleWare plc selects ip.access as picocell supplier for Private Mobile Networks

13th June 2006
ip.access strengthens Asia-Pacific presence with strategic appointment

12th June 2006
ip.access and iDirect collaborate to offer remote GSM picocell solution with satellite backhaul

9th May 2006
ip.access named in prestigious 2006 Red Herring 100 Europe list

3rd May 2006
Picocell market set for growth as Ofcom creates new low power GSM operators in the UK

13th March 2006
ip.access secures £8.5 million funding to accelerate growth in cost-effective cellular infrastructure for homes and businesses

14th February 2006
ip.access and in&phone enable enterprise fixed-mobile convergence in Switzerland

13th February 2006
ip.access and BelAir Networks Unlock Revenue Opportunities for Mobile Network Operators with First Wireless Mesh Cellular Picocell

10th February 2006
ip.access and NTL work together to explore Low Power GSM solutions

6th February 2006
ip.access' new EDGE/AMR picocell increases voice and data capacity

23rd January 2006
ip.access aircraft module shortlisted for 2006 GSM Association Awards

2005

2004

2003

2002

Research shows coverage and capacity alone is not enough. Other services important to mass market penetration

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About ip.access

ip.access develops 2G, 3G, 4G and 5G carrier grade small cell radio solutions.

The company has two primary lines of business; commercial communications networks deployed with service providers, and private networks deployed with system integrators for critical infrastructures, security and surveillance.

Headquartered in the United Kingdom, ip.access has deployed more than two million 2G, 3G and 4G small cells, across hundreds of commercial and private networks worldwide.

Media contacts

Samantha Browning / Rachel Nulty
Wildfire
ip.access@wildfirepr.com
+44 (0)20 8408 8000

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