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ip.access deploys PRESENCE™ solution with O2 UK for cellular micro-proximity customer analytics

20th November 2017

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Cambridge and London, UK – 20 November 2017 – Following successful customer deployments and trials, today ip.access announces it has signed a partnership agreement with O2 to deliver micro-proximity customer analytics through the ip.access PRESENCE™ solution. 

Over the last year, O2 has deployed PRESENCE sensors into selected enterprise customer properties across a range of market segments, including differing use-case applications in Retail, Banking, Transport, Stadia and Tourism. The PRESENCE sensors incorporate 3G, LTE, Wi-Fi, Bluetooth and GPS technologies that enable O2 to recognise subscribers as they enter chosen customer sites. The sensor data is anonymised to ensure it fits within the operator’s privacy and permissions frameworks to guarantee end-user privacy.

PRESENCE sensors gather rich analytical data which provide actionable behavioural insights for businesses who want to truly understand who visits their venues, as well as the ability to provide targeted campaigns at a level of granularity that has not been previously possible. Importantly, the technology does not require any handset modifications or applications, nor does it need Bluetooth or Wifi to be switched on, making it a universal solution across all handsets.

Robert Franks, Director of Digital at O2 commented, “We are pleased to work with ip.access to add cellular micro-proximity to our capabilities.  With rich data insight, PRESENCEenables us to help our customers in a variety of sectors understand what factors influence people visiting certain locations.”

"We are delighted with the success achieved in our joint engagement with O2 to date," explains Malcolm Gordon, CEO at ip.access. "We will continue supporting the operation in the UK with our outstanding technology and service capabilities, and I look forward to expanding this success.”


About O2

O2 is the commercial brand of Telefónica UK Limited and is the mobile network operator with the highest customer satisfaction in the U.K according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating its nationwide O2 Wifi service. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and England Rugby. Read more about O2 at o2.co.uk/news.

 

Telefónica UK Limited is registered in England and Wales. Registration number: 1743099.

Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom.

Archive Press Releases

2017

20th November 2017
ip.access deploys PRESENCE™ solution with O2 UK for cellular micro-proximity customer analytics

31st July 2017
ip.access passes two million shipments of residential 3G small cells

14th July 2017
ip.access and Quortus enable Pentonet’s revolutionary subscription service

11th July 2017
ip.access re-affirms commitment to quality

31st May 2017
ip.access wins best business case at Small Cell Forum Awards

18th May 2017
ip.access advocates infrastructure and spectrum sharing at Small Cells World Summit

17th May 2017
Viper2020 Cloud Managed Small Cell platform - Support for 5G Services, First Responders and Neutral Host Networks with Presence™

13th April 2017
ip.access and AeroMobile celebrate in-flight mobile phone connectivity milestone

2nd March 2017
ip.access launches flexible radio platform as carrier-proven alternative to SDR

22nd February 2017
ip.access to develop next generation IoT small cells on the path to 5G in collaboration with Intel

21st February 2017
Multi-carrier small cells slash deployment costs of in-building coverage by 80%

17th February 2017
ip.access increases support for Neutral Host Multi-Operator deployments with a range of new access points

7th February 2017
New Market Opportunities with Intelligent Access and IoT for the New Communications Era

31st January 2017
ip.access enhances T-Mobile’s retail-based customer analytics with PRESENCE™

25th January 2017
ip.access enters into strategic partnership with Inovvo to enhance Presence offering

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

29th November 2007
ip.access femtocell scores victory at World Communication Awards

17th October 2007
ip.access celebrates success at Leading Lights awards

9th October 2007
ip.access seeks quadruple glory

1st October 2007
ip.access takes its place in the Top 100 UK Technology Companies

18th September 2007
ip.access and Orascom aim to improve mobile access for 56 million people

6th July 2007
ip.access joins board of the femto forum - a new body to promote femtocell standardisation and deployment

2nd July 2007
ip.access participates in SoftBank femtocell proof of concept

20th June 2007
3G Home Femtocells Will Deliver Better Value For Mobile Data Users and Drive Fixed Mobile Substitution Predicts Leading Developer ip.access

18th June 2007
ip.access CTO Nick Johnson To Address CommunicAsia 2007 Summit on "Femtocells for Pure Cellular Fixed Mobile Convergence"

29th March 2007
ADC Partners with ip.access To Deliver a GSM/EDGE Portfolio that Extends to Rural Communities and Other Hard to Reach Areas

29th March 2007
ip.access and Tatara Systems Focus on SIP/IMS Femtocell Architecture Development

14th February 2007
Sonus Networks And ip.access Partner To Drive Fixed/Mobile Convergence Forward

14th February 2007
ip.access’ Oyster 3G is 2007’s best radio access product

13th February 2007
ip.access delivers pearl with Oyster 3G™ launch

12th February 2007
ip.access and Thomson Collaborate to Deliver Integrated 3G Femtocell Gateway Platform

12th February 2007
ip.access announces successful further funding round

6th February 2007
ip.access establishes a key partnership with Alcatel-Lucent GSM Product Line

17th January 2007
ip.access shortlisted for Global Mobile Award alongside Nokia and Cisco

2006

20th December 2006
NexWave Technologies and ip.access team up to distribute picocell technologies throughout Asia Pacific

7th December 2006
ip.access GSM picocells deployed by new UK spectrum licensee FMS

11th October 2006
T-Mobile strengthens its GSM network in Europe with ip.access picocells

25th September 2006
ip.access selects picoChip technology for 3G femtocell development

5th September 2006
ip.access launches femto3G™ to revolutionise 3G services in the home

14th June 2006
ip.access and HECL to cover India with nanoBTS picocells

13th June 2006
TeleWare plc selects ip.access as picocell supplier for Private Mobile Networks

13th June 2006
ip.access strengthens Asia-Pacific presence with strategic appointment

12th June 2006
ip.access and iDirect collaborate to offer remote GSM picocell solution with satellite backhaul

9th May 2006
ip.access named in prestigious 2006 Red Herring 100 Europe list

3rd May 2006
Picocell market set for growth as Ofcom creates new low power GSM operators in the UK

13th March 2006
ip.access secures £8.5 million funding to accelerate growth in cost-effective cellular infrastructure for homes and businesses

14th February 2006
ip.access and in&phone enable enterprise fixed-mobile convergence in Switzerland

13th February 2006
ip.access and BelAir Networks Unlock Revenue Opportunities for Mobile Network Operators with First Wireless Mesh Cellular Picocell

10th February 2006
ip.access and NTL work together to explore Low Power GSM solutions

6th February 2006
ip.access' new EDGE/AMR picocell increases voice and data capacity

23rd January 2006
ip.access aircraft module shortlisted for 2006 GSM Association Awards

2005

2004

2003

2002

Following successful customer deployments and trials, ip.access has signed a partnership agreement with O2 to deliver micro-proximity customer analytics through the PRESENCE™ solution.

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About ip.access

ip.access delivers best-in-class wireless solutions to maximise the value of radio and data spectrum with disruptive business models. The company has over 15 years of small cell innovations under its belt, 10 industry firsts and approaching 1.5 million small cells shipped with field proven hardware and complete platforms live in over 100 customers’ networks around the world.

With its award-winning Viper™ multi-operator solution, ip.access is helping mobile operators, landlords, MVNOs, enterprises, service providers and integrators to open up a host of new commercial opportunities for the provision of indoor cellular coverage. Viper combines several ip.access products and technologies into an enterprise-focused platform which dramatically simplifies, and reduces the cost of, small cell deployments.

ip.access’ Presence service is the only field-proven solution specifically focused on driving carrier data monetisation strategies based on micro-location. Delivering critical micro-proximity data across the broadest set of use cases within a flexible privacy and permissions framework, Presence has been selected as sole vendor for a number of global telco, financial services and retail customers.

With a strong track record of working with trusted partners on integrated solutions and services, ip.access unlocks spectrum value for customers globally.

Media contacts

Rachel Nulty
Wildfire
ip.access@wildfirepr.com
+44 (0)20 8408 8000

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