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ip.access extends Presence offering with Emu Analytics partnership

14th November 2016

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November 14th 2016, London, UK - ip.access has agreed a new strategic partnership with Emu Analytics – the provider of real-time contextual analytics applications. The partnership gives customers of ip.access’ Presence data monetisation service additional value and choice in terms of real-time analytics, while also enabling Emu Analytics to add carrier-based micro proximity data sets to their customer solutions.

The partnership follows the recent announcement of a major update to ip.access’ Presence service with the release of a new sensor, enabling businesses to extract even more value from the location data that the solution delivers. Presence now uniquely combines licensed, unlicensed (Wi-Fi) and Bluetooth Low Energy (BLE) data sets, all from a single, simple to deploy sensor.

Commenting on the partnership, Richard Vilton, CEO, Emu Analytics, said: “Our carrier customers are increasingly seeking insights derived from micro proximity to add value to macro-level data. It is important for us to work with partners that have field proven, scalable solutions and with ip.access we are now able to offer customers the world’s most advanced micro proximity data set.”

Rob Jones, GM Presence, ip.access, added: “Carriers continue to look for technologies that can maximise the value that can be realised from their network location data. As such, we are focused on building a world class Presence ecosystem to deliver the solutions our customers need. The partnership with Emu Analytics means we are adding another industry recognised actionable insights partner to that ecosystem.”

Presence from ip.access unlocks the full value of micro-proximity data. Presence provides highly granular location and device identity data, resolved down to 5 meters or better. This data effortlessly provides greater insights into customer buying patterns and demographics, or can support “opt in” use cases such as SMS Push, all from the same solution.

Crucially the Presence service is delivered within a robust privacy, permissions and policy framework without the inherent flaws that limit the value Wi-Fi or beacon solutions can generate. Presence does not require device applications, user interaction or extensive macro network integration.


About Emu Analytics

Emu Analytics are a London based data science, GIS and analytics company who produce real-time contextual analytics solutions and services to enterprise customers spanning Telecoms, IoT, Smart Cities, Transport and Property. Emu Analytics create solutions capable of processing and interpreting high volume, high velocity and often real-time data streams from a variety of disparate sources including mobile networks, mobile applications and sensors.

With a specialism in geospatial analysis, Emu Analytics’ products can address use cases based on the position, movement and interaction of populations and sensors within the real world, in a privacy-aware context.

www.emu-analytics.com

Archive Press Releases

2018

2017

20th November 2017
ip.access deploys PRESENCE™ solution with O2 UK for cellular micro-proximity customer analytics

31st July 2017
ip.access passes two million shipments of residential 3G small cells

14th July 2017
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11th July 2017
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31st May 2017
ip.access wins best business case at Small Cell Forum Awards

18th May 2017
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17th May 2017
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13th April 2017
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2nd March 2017
ip.access launches flexible radio platform as carrier-proven alternative to SDR

22nd February 2017
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21st February 2017
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17th February 2017
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7th February 2017
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31st January 2017
ip.access enhances T-Mobile’s retail-based customer analytics with PRESENCE™

25th January 2017
ip.access enters into strategic partnership with Inovvo to enhance Presence offering

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

29th November 2007
ip.access femtocell scores victory at World Communication Awards

17th October 2007
ip.access celebrates success at Leading Lights awards

9th October 2007
ip.access seeks quadruple glory

1st October 2007
ip.access takes its place in the Top 100 UK Technology Companies

18th September 2007
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6th July 2007
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2nd July 2007
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20th June 2007
3G Home Femtocells Will Deliver Better Value For Mobile Data Users and Drive Fixed Mobile Substitution Predicts Leading Developer ip.access

18th June 2007
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29th March 2007
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29th March 2007
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14th February 2007
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14th February 2007
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13th February 2007
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12th February 2007
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12th February 2007
ip.access announces successful further funding round

6th February 2007
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17th January 2007
ip.access shortlisted for Global Mobile Award alongside Nokia and Cisco

2006

20th December 2006
NexWave Technologies and ip.access team up to distribute picocell technologies throughout Asia Pacific

7th December 2006
ip.access GSM picocells deployed by new UK spectrum licensee FMS

11th October 2006
T-Mobile strengthens its GSM network in Europe with ip.access picocells

25th September 2006
ip.access selects picoChip technology for 3G femtocell development

5th September 2006
ip.access launches femto3G™ to revolutionise 3G services in the home

14th June 2006
ip.access and HECL to cover India with nanoBTS picocells

13th June 2006
TeleWare plc selects ip.access as picocell supplier for Private Mobile Networks

13th June 2006
ip.access strengthens Asia-Pacific presence with strategic appointment

12th June 2006
ip.access and iDirect collaborate to offer remote GSM picocell solution with satellite backhaul

9th May 2006
ip.access named in prestigious 2006 Red Herring 100 Europe list

3rd May 2006
Picocell market set for growth as Ofcom creates new low power GSM operators in the UK

13th March 2006
ip.access secures £8.5 million funding to accelerate growth in cost-effective cellular infrastructure for homes and businesses

14th February 2006
ip.access and in&phone enable enterprise fixed-mobile convergence in Switzerland

13th February 2006
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10th February 2006
ip.access and NTL work together to explore Low Power GSM solutions

6th February 2006
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23rd January 2006
ip.access aircraft module shortlisted for 2006 GSM Association Awards

2005

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2002

ip.access has agreed a new strategic partnership with Emu Analytics – the provider of real-time contextual analytics applications.

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About ip.access

Headquartered in the United Kingdom, ip.access originates the best-in-class wireless solutions that maximise the value of radio and data assets via disruptive business models. The company has products and solutions live in over 100 customers’ networks around the world.

Media contacts

Samantha Browning / Rachel Nulty
Wildfire
ip.access@wildfirepr.com
+44 (0)20 8408 8000

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