Today's high speed networks combined with cool new devices like the 3G iPhone and a new breed of social web and video applications will drive an exponential growth in data usage. 3G operators must find a better way to get spectrum into the home without throwing ever more money at the macro network.
Femtocells to the rescue
Femtocellsdeliver a great user experience for 3G services in the home, at very low cost, by using the customer’s broadband for backhaul. They also free up capacity in the outdoor network, which improves service quality for everyone in the cell.
So much for the solution. The problem is how to get your customers to buy in to femtocells… To do this, operators need to position femtocells as a compelling new offering rather than a bug fix for network problems.
Handbook contents: how to sell femtocells into the home
Today’s most innovative mobile operators are tackling this issue head-on by introducing exciting new femtocell-based offerings that radically change the way their customers use a mobile phone at home.
This new handbook from ip.access draws on our experience with these leading firms to give you a variety of best practice guidance on how best to sell and deploy femtocells – such as:
- Typical customer usage profiles and end user benefits
- Adoption sweetspots
- Next generation ‘Connected Home’ femtocell applications
- Operator service benefits and business cases
- Industry analyst viewpoints
- Technical implementation success factors
Please complete the form on the right to download your copy of the handbook…
