Operators caught off-guard by demand for mobile broadband
3rd March 2010 17:24:59
A number of network operators may have failed to anticipate the sizeable consumer demand that now exists for mobile broadband services.
That is according to Mike Hibberd, who has written in an article for telecoms.com that data packages which have provided people with limitless data usage may now be causing problems.
"While the arrival of genuine mobile broadband capability is a cause for celebration, some carriers have been caught short by the sheer scale of uptake," he commented.
However, Mr Hibberd also used his telecoms.com piece to point out that many consumers are unwilling to put up with mobile network problems and may switch to a different operator if they believe they can get a better service elsewhere.
O2 is one network operator that is taking steps to try and match customer demand for mobile data services.
Its chief technology officer Derek McManus recently highlighted the network investment that the firm is making.
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