EIAA: Mobile internet used by 71m Europeans each week
8th March 2010 23:36:23
European Interactive Advertising Association (EIAA) research has revealed the high volume of people who are making use of mobile internet services across the continent.
According to the organisation, on a weekly basis 71 million people in Europe are going online in such a fashion.
As many as 21 per cent of those aged between 25 and 34 are currently adopting mobile devices to surf the web, the EIAA's figures have revealed.
The body's executive director Alison Fennah believes that last year saw major developments in people's use of the internet.
"Better devices and connectivity as well as enhanced consumer motivation all started coming together in 2009 to improve and extend the overall online experience," she commented.
In total, 15 European markets were covered by the Mediascope Europe research published by the EIAA.
Smartphones have had a big influence on people's mobile data consumption, Doug Webster, Cisco's senior director for service provider marketing, recently highlighted.
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